If you haven’t been taking advantage of text message marketing, you are overlooking a major lead generation source. Even with advertising, it can be used on the showroom floor, online and after hours information for current and potential customers. Dealer Goldmine can help set up SMS to increase lead generation.
The biggest advantage that SMS has over traditional lead generation methods is cost. SMS is very inexpensive, for very little money and a little creativity, SMS can be a very powerful tool for your auto dealership. It will not only improve your overall marketing for auto dealerships, but will also improve your lead generation process from prospects in your local area that are visiting your store, seeing your ads and engaged with your social media profiles.
The easiest way to go about collecting leads from SMS is to to set up multiple keywords (e.g. one for each model) and have prospects opt-in to receive more info on that model. Another techniques is to set up each vehicle with a keyword (usually the stock number) and collect leads on a per-vehicle basis. This takes a bit more effort to pull off, but your lead becomes very targeted.
You can’t wait for them to come to you, send invitations to an open house, model launch, fundraiser or special event. SMS is made for this type of promotion.
Announcements of New Stock or Limited Availability of Stock
Use SMS to keep interested prospects up-to-date with the latest news about new or anticipated inventory, or alerts to let them know when the car they are interested in becomes available for test drives, pre-order, or purchase.
Reminders and Updates of Rebates and/or Incentives
Let everyone know of incentives or rebates to save them money on their purchase.
Specials and Service Offers
Have a direct channel to your service center, from scheduling appointments to announcements of special offers and sales.
So start today, and set up a more direct connection to your customers and potentials.